Understanding DeFi Market Cycles: Bull, Bear, and Everything Between

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Crypto markets move in cycles—periods of euphoria followed by despair, then recovery and euphoria again. Understanding where we are in the cycle helps you make better decisions and avoid costly emotional mistakes.

The Four Phases of Market Cycles

1. Accumulation Phase

After a major decline, prices stabilize at low levels.

Price action:Sideways, low volatility
Sentiment:Disbelief, apathy, “crypto is dead”
Who’s buying:Smart money, long-term believers
Volume:Low
Media:Negative or absent

What to Do:

  • Research and identify quality projects
  • Start DCA into positions
  • Build your knowledge base
  • Set up infrastructure (wallets, strategies)

2. Markup Phase (Bull Market)

Prices begin rising, gaining momentum over time.

Price action:Higher highs, higher lows, uptrend
Sentiment:Optimism growing, then excitement, then greed
Who’s buying:Early adopters, then general public
Volume:Increasing
Media:Increasingly positive, mainstream coverage

What to Do:

  • Let winners ride (don’t sell too early)
  • Take some profits along the way
  • Avoid adding at euphoric peaks
  • Start planning exit strategy

3. Distribution Phase

Smart money sells to late arrivals; market tops form.

Price action:Volatile, failed new highs, range-bound
Sentiment:Maximum euphoria, then anxiety
Who’s buying:Latecomers, FOMO buyers
Who’s selling:Smart money, early investors
Media:Peak positive coverage, “to the moon”

Warning Signs:

  • Everyone talking about crypto
  • Taxi drivers giving trading tips
  • Celebrities launching tokens
  • Crazy valuations on new projects
  • You feel like a genius

What to Do:

  • Take significant profits
  • Move to stablecoins or less risky assets
  • Don’t get greedy for “just a bit more”
  • Avoid new speculative positions

4. Markdown Phase (Bear Market)

Prices decline, often 70-90% from peaks.

Price action:Lower highs, lower lows, downtrend
Sentiment:Denial → fear → panic → capitulation
Who’s selling:Late buyers capitulating
Volume:Spikes during panic, then declining
Media:Negative, obituaries for crypto

What to Do:

  • Preserve capital (don’t catch falling knives)
  • Avoid panic selling at the bottom
  • Research for next cycle opportunities
  • Slowly accumulate quality assets
  • Build skills and knowledge

Cycle Indicators

On-Chain Indicators

IndicatorBull SignalBear Signal
Exchange ReservesDeclining (accumulation)Rising (selling pressure)
Stablecoin SupplyGrowing (dry powder ready)Declining (exiting crypto)
Active AddressesRising (new users)Declining (users leaving)
Long-term Holder SupplyIncreasing (conviction)Decreasing (distribution)

Sentiment Indicators

  • Fear & Greed Index: Extreme fear = potential bottom; extreme greed = potential top
  • Social media activity: Peak mentions often coincide with tops
  • Google Trends: Search interest spikes at extremes
  • Funding rates: Extreme positive = overleveraged longs; extreme negative = overleveraged shorts

Market Structure Indicators

  • Bitcoin dominance: Rising in bear markets, falling in alt seasons
  • ETH/BTC ratio: Rising ETH often signals risk-on environment
  • TVL trends: DeFi activity reflects overall sentiment
  • NFT volumes: Spike during euphoria phases

DeFi-Specific Cycle Patterns

Yield Cycles

DeFi yields follow a pattern:

  1. New protocol launches: Very high yields to attract liquidity
  2. Yield farming frenzy: Capital rotates chasing highest APYs
  3. Normalization: Yields compress as competition increases
  4. Bear market: Yields drop dramatically, only organic remains

Protocol Narratives

Different sectors lead at different times:

  • Early cycle: Infrastructure, L1s, blue chips
  • Mid cycle: DeFi protocols, yield opportunities
  • Late cycle: Meme coins, speculative tokens, “the next 100x”

Token Unlock Cycles

Many projects have synchronized unlock schedules from 2021 raises:

  • Large unlocks create selling pressure
  • Check token.unlocks.app for schedules
  • Be cautious around major unlock events

Positioning for Each Phase

Accumulation Phase Portfolio

Cash/Stables:30-50%
BTC/ETH:30-40%
Quality Alts:10-20%
Speculation:0-5%

Bull Market Portfolio

Cash/Stables:10-20%
BTC/ETH:30-40%
Quality Alts:30-40%
Speculation:10-20%

Distribution Phase Portfolio

Cash/Stables:40-60%
BTC/ETH:25-35%
Quality Alts:10-20%
Speculation:0%

Bear Market Portfolio

Cash/Stables:50-70%
BTC/ETH:20-30%
Quality Alts:5-15%
Speculation:0%

Common Cycle Mistakes

Bull Market Mistakes

  • Never taking profits
  • Increasing position size at tops
  • Buying into obvious bubbles
  • Using too much leverage
  • Ignoring warning signs

Bear Market Mistakes

  • Panic selling at the bottom
  • Catching falling knives too early
  • Going all-in before bottom is confirmed
  • Giving up and missing the next cycle
  • Staying in low-quality projects “waiting for recovery”

Historical Perspective

Crypto Cycle History

CycleBull PeakBear BottomDrawdown
2013-2015~$1,100~$200~85%
2017-2018~$20,000~$3,200~84%
2021-2022~$69,000~$15,500~77%

Key lesson: Cycles repeat, but exact timing is impossible to predict. Focus on being positioned for multiple scenarios.

Key Takeaways

  • Markets move in cycles: accumulation → markup → distribution → markdown
  • Sentiment is a contrarian indicator at extremes
  • Adjust portfolio allocation based on cycle phase
  • Take profits during bull markets—they don’t last forever
  • Accumulate quality assets during bear markets
  • Don’t try to time exact tops and bottoms
  • Survive bear markets to profit from bull markets